Case Study 1: Google Search Ads Campaign for Boosting Visibility and Driving Trial Conversions for a SaaS product company.

Problem: As a niche SaaS start-up spun off from a major parent AEC company, our goal was to enhance our visibility in the market. Our platform catered to jobsite and construction planning needs, targeting a specific audience with a clear market demand. We faced the challenge of effectively leveraging Google Search Ads to generate targeted leads and drive trial conversions.

Approach:

• Setting Up Our Sales Funnel: To streamline testing and optimization, we created a dedicated sales funnel using ClickFunnels. This allowed us to track and optimize the lead generation and conversion process more efficiently.
• Selecting Our Keywords: We carefully chose a mix of modified broad, phrase match, and exact match keywords based on our target offers for the “jobsite and/or construction planning solution / SaaS platform”. This enabled us to have greater control over our targeting and ensure relevancy.
• Implementing Negative Keywords: To improve the quality of our traffic and exclude irrelevant audiences, we developed comprehensive negative keyword lists. This ensured that our ads were shown to the most relevant and interested prospects.
• Brainstorming Unique Angles: Through extensive research, we gained a deep understanding of our ideal audience, their needs, preferences, demographics, and the unique selling points of our SaaS platform. We used this information to create compelling ad angles that resonated with our target audience.
• Creating Our Search Ads: We crafted concise search ads that focused on the benefits of our platform, highlighted our uniqueness, and provided a results guarantee. We created multiple versions of our ads and rigorously tested them to optimize their performance and achieve our target return on ad spend (ROAS) for trial conversions.

Results:

Our campaign implementation led to the following outcomes:

• Increased Visibility: Through our Google Search Ads campaign, we were able to boost our visibility within our target market by 125%, reaching a wider audience of potential leads.
• Qualified Lead Generation: By targeting relevant keywords and implementing negative keywords, we realized a 40% increase in high-quality leads with a higher likelihood of converting into trial users.
• Improved Conversion Rates: Our optimized sales funnel, combined with persuasive ad copy and targeted messaging, resulted in a 50% increase in our trial conversions with a CVR of 5%.

By adopting a strategic approach to our Google Search Ads campaign, focusing on lead generation and trial conversions, and leveraging a dedicated sales funnel, we were able to improve our visibility and an attributed revenue of $60,000 post sales conversions. Our targeted keywords, compelling ad angles, and ongoing optimization efforts led to increased conversions, and a positive return on ad spend.

Case Study 2: The complete website overhaul and SEO audit for a SaaS product company in the US.

Problem:

A Boston-based intelligent document management SaaS company required a complete optimization of their website, and content strategy to drive organic traffic, SEO, and keyword audit due to a major gap in conversions based on their landing page. It also involved configuring their local SEO, and Google My Business listing optimization.

Approach:

Website Optimization: We conducted a thorough analysis of the company's website to identify areas for improvement. Our approach included:

• Enhancing website architecture and navigation for better user experience and search engine crawlability using a robots.txt file to control crawling, creating a sitemap.xml file to help search engines discover pages, avoiding duplicate content issues, and ensuring proper internal linking to facilitate crawling and indexing.
• Implementing on-page optimization techniques, including meta tags, headings, and keyword-rich content.
• Optimizing website load speed and mobile responsiveness for improved user engagement and search engine rankings.
• Incorporating schema markup to enhance search engine understanding of the website's content.

Local SEO and Google My Business Optimization: 

To enhance local visibility and attract targeted customers in Boston (US), and Chennai (India) area, we implemented the following strategies:

• Claimed and verified the company's Google My Business listing, ensuring accurate and up-to-date information.
• Optimized the listing with relevant keywords, compelling descriptions, and high-quality images.
• Implemented local citation building and ensured consistent NAP (Name, Address, Phone Number) across directories and platforms.
• Encouraged customers to leave positive reviews on Google My Business to improve online reputation and local rankings through an automation campaign based on their CRM integration.

Content Strategy for Organic Traffic: 

We developed a comprehensive content strategy to drive organic traffic to the company's website. Our approach included:

• Conducting a thorough SEO and keyword audit to identify target keywords and content opportunities.
• Creating high-quality, informative, and engaging content that aligns with user intent and addresses the needs of the target audience.
• Optimizing content with relevant keywords, headers, and meta tags to improve search engine visibility.
• Implementing a content calendar to ensure regular publication and promotion of content through various channels, including social media and email marketing.

SEO and Keyword Audit: 

We performed a comprehensive SEO and keyword audit to identify areas for improvement and opportunities for organic growth. Our approach included:

• Analyzing website structure, metadata, and internal linking to optimize for search engines.
• Conducting keyword research to identify relevant and high-traffic keywords for targeted optimization.
• Assessing the website's backlink profile and developing a strategy for acquiring high-quality backlinks from authoritative sources.
• Monitoring and tracking key SEO metrics, including rankings, organic traffic, and conversions, to measure the effectiveness of our optimization efforts.

Results:

• Improved Website Performance: Our website optimization efforts led to enhanced website performance, including improved load speed, better user experience, and increased search engine crawlability.

• Enhanced Local Visibility: Through our Google My Business optimization and local SEO strategies, we improved the company's visibility in local search results, leading to increased exposure and targeted traffic from Boston, and the Greater Chennai area.
• Increased Organic Traffic: Our content strategy, backed by keyword research and optimization, drove a significant increase in organic traffic to the website. This resulted in a higher number of qualified leads and potential customers.
• Improved Search Engine Ranking: By addressing the findings from our SEO and keyword audit, we were able to optimize the website's structure, metadata, and content, resulting in ranking in the top 10 for over 90 targeted keywords.
• Higher Conversion Rates: The combination of enhanced website performance, and highly optimized landing page content, resulted in boosting landing page lead conversion rates by 15%, with more website visitors engaging with multiple pages before exit.
• Greater Online Presence: Our comprehensive SEO approach resulted in an overall boost to the company's online presence, including boosting brand visibility by 35%, improved business ratings by over 60%, and a stronger competitive position within the intelligent document management market with over 100 quality backlinks built.